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Facebook Marketing Fundamentals
Introduction to Facebook Ads
Facebook adverts auction basics (1:51)
How much do Facebook adverts cost? (2:11)
Your Facebook adverts bill (1:57)
Choose your advert audience (3:23)
Reach customers you know (0:41)
Create a Custom Audience (1:48)
Track your ad activity on your website (2:05)
Remarket ads to previous website visitors (1:36)
Find people similar to your existing customers (0:44)
What Ad-Types Is Right For My Marketing Campaign?
Page Post Engagement adverts (0:59)
Page Like adverts (1:03)
Clicks to Website adverts (1:11)
Website conversions ads (2:17)
Mobile app advertising
Find Lookalike Audience
How to create a Facebook Lookalike Audience Ad (7:46)
Local Awareness Ads
Create ads that reach people near your business.
Winning New Customers Through Lead Ads
How To Acquire New Customers With Lead Ads (19:47)
What Are Lead Ads? (0:22)
Get the most out of Facebook's lead ads
Facebook Ads Guide
Accessing Lead Data
How do I create a lead ads campaign?
What do I need to get started with lead ads?
Step-By-Step Tutorial: How To Create A Lead Ad (19:00)
How To Use Facebook Lead Ads Without Your Own Website
Retargeting existing website visitors
Creating Retargeting Ads (46:09)
Analysing Facebook Statistics
Page Insights basics (0:55)
Page Insights: Likes (1:18)
Page Insights: Reach
Page Insights: Visits
Page Insights: Posts
Adverts reporting basics
Adverts reporting: Advert performance (0:52)
Adverts reporting: Campaign structure (2:06)
Website conversions ads
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